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THE 5 Reasons why your social media strategy isn't working for your B2B-B2B social media-social media in b2b-b to b social media-b2b and social media-b2b social

The 5 Reasons Social Media ISN’T Working For Your B2B

Lately, it seems every business is on Social media, one way or another. After years of shoving social media down everyone’s throat, businesses are finally starting to catch on. However, they are very quickly realizing that the strategies they are putting in place may be in fact hurting them rather than helping them. Social media is a different kind of marketing, and if it isn’t working for your business, these may be the reasons: 5 You…

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Why Your Content Marketing Strategy Isn’t Working

Content marketing is essentially the business term for blogging. It promotes a soft sell approach to selling your expertise by creating quality content that is valuable to the readers and encouraging them to take an action that will profit the business. The thing is that content marketing isn’t new. In fact, hundreds of bloggers every day make thousands every month by using the same skills and steps. The problem most businesses have is that businesses aren’t used to the soft sell approach, and much less to actually giving away valuable content for free.

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The Top 6 Mistakes Bloggers Regret Making: Tips for Newbies

When you first start blogging, mistakes do happen, often! Everyone tells you something different “Go with Blogger” “Go with Self-Hosted WordPress” “Go with Squarespace” etc.. etc.. etc.. The difference of opinions does tend to make the whole launching a blog process extremely confusing. But it does not have to be difficult. Here is what ten top bloggers wish they had done differently!

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Why You Need To Hop On The Content Marketing Bandwagon!

We’ve all been hearing about content marketing for a while. Those who are doing it correctly seem to make a great amount of money from it. Those who aren’t, seem to not know what the words “content marketing” even really means. I’ve yet to meet someone who knows what content marketing means and hasn’t jumped unto the bandwagon. Content marketing refers to the idea that sharing RELEVANT information will drive consumer action. Bloggers have been doing this for years! So why should your business?

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How I Went from a 9% Email Open Rate to a 33% Email Open Rate in a Few Easy Steps

So you develop this awesome freebie (a planner, a keyword list, or even an ebook) and all of your readers seem to be super interested. They start signing up to your email list, they open the first email and download the freebie, and then they never open another email again. It happens all the time. You spend hours crafting this perfect email with extra information not found on your blog, to find that no one…

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10 Reasons Why No One is Commenting on Your Posts

You spend hours thinking about this amazing blog topic, and then more hours drafting it up, editing it, and making it perfect for your audience. Your post your blog, and then, silence. No one responds. No one comments. No one says anything. Having a silent blog sucks. I know, I’ve been there. But why is no one commenting on your blog? 10 No One is Reading Your Blog The truth is that out of 100…

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Why Your Business Needs to Avoid 9/11 at ALL COSTS!

Here is my stance, schedule out a post for every holiday. Here is everyone else’s stance, schedule out a post for every day of importance. Every year, businesses schedule out social media posts for 9/11 and every year the amount of backlash is extensive. Here is the thing: Businesses are often seen as opportunistic, rather than human.   Therefore, although your intentions are good, they will be regarded as an opportunity to advertise rather than…

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4 Reasons Why Your Facebook Hashtag Game Sucks

Being a social media manager, I literally spend ALL day on networks like Facebook, Twitter, Instagram and Pinterest. I spend hours every day studying top influential brands and micro-influencers in a variety of different industries. This means that I also get to see everyone else’s posts. As a blogger, I understand how much traffic you can get if social media is worked correctly. But with an ever-increasing number of networks and platforms coupled with the…

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8 Ways to Increase The Size of Your Google+ Circle

Google+ is like the redheaded step child of social media. We know it’s there. We know it exists. We know there are people on it. Yet, for some reason we’ve never created an account. We’ve just ignored it like a pesky little fly that won’t go away. In the last article, we discussed why it is important to create a Google+ account. But now that we’ve created it, how do we actually gain followers? 8.…

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Instagram: The Ultimate New Business Foe?

We have all seen the Instagram changes, hashtags such as #InstagramLogo #InstagramTimeline and the latest #InstagramStories plagued our social media. The new Instagram “Business” profile promises to provide much needed analytics and insights. But how much can we really trust Instagram right now? Specially as a business? NOT AT ALL It is important to remember that Instagram is a social media network meant to be used to share pictures. Amazing pictures. What attracted us to…